The Influence of Payment Gateways in Bangladesh on Impulsive Purchasing Behavior among Millennials

Abstract

The 'Y' Generation in Bangladesh is the subject of this study, which examines the effects of technology adoption, such as payment gateways, on their purchasing habits. In this study, impulse purchases made in response to promotions from various payment gateways are measured using the technology acceptance model (TAM). This study combines the quantitative approach with an explanatory research strategy. The current investigation collects 196 samples from Gen Y individuals in Dhaka. The purposive inquiry was selected as the data collection method of choice. It became evident that the perceived reliability, perceived ease of use, perceived utility, and promotion of Bkash, Rocket, and Nagad directly influenced impulsive purchases. Impulsive behavior is favorably correlated with perceived usefulness, perceived trust, and perceived simplicity of use, and it is directly linked to the promotion of Nagad, Bkash, and Rocket. HTML elements are simple, easy to use, and understandable; their purpose is obvious, and their continued existence depends on providing high-quality services.