RAD, Shahin Rouhani; HAJIPOUR, Bahman; RAAD, Abbas. The effect of marketing capabilities on firm performance: Investigating the moderating role of marketing strategy. Global Business and Economics Journal (GBEJ), [S. l.], v. 4, n. 1, p. 15–29, 2025. DOI: 10.59529/gbej.v4i1.22. Disponível em: https://gbercc.ca/index.php/gbej/article/view/22. Acesso em: 2 jun. 2025.